Sunshine may have been in rather short supply over the Bank Holiday weekend, but that mustn't be allowed to overshadow the launch of Sail 4 Cancer's new campaign, Keep it in the Dark.
The initiative aims to focus attention on the risk of skin cancer - and how people can protect themselves against this potential killer.
Sun protection is particularly important within the watersports community, says the charity.
More than 75,000 new cases are diagnosed in the UK each year, and although skin cancer is 99% curable if caught early enough, prevention is far preferable.
Sail 4 Cancer has the support of Fat Face, Gill, Liz Earle, Neilson Active Holidays and Ullman Sails Eyewear who together offer a whole range of kit to help protect skin from sun damage, from hats and UV protected clothing to sun cream and sunglasses. A significant amount from each purchase will benefit Sail 4 Cancer and helping improve the quality of life for those living with cancer.
Although the message is serious, the Keep it in the Dark campaign is meant to be fun, and includes a competition to win some great new kit .
“An understanding of skin cancer prevention is crucial, especially amongst sailors and other watersports enthusiasts,” said Graham Precey, chair of trustees for Sail 4 Cancer.
“The support we have received from our sponsors has been wonderful and shows just how strongly they all feel about promoting awareness of this disease which is potentially fatal and yet so easily preventable.”
The charity sought medical guidance from the dermatology department at Southampton University Hospital NHS Trust.
“It is well documented that accumulative sun damage can result in the formations of skin cancer. As outdoor sporting enthusiasts, the sailing fraternity are constantly being subjected to the sun's rays. A few simple precautions can minimise the risk,” advises Denise Hancock, Macmillan Clinical Nurse specializing in skin cancer at the hospital.
“Remember a suntan is not sexy. It often heralds the formation of thickened and wrinkly skin!”
For more information visit www.keepitinthedark.com
or www.sail4cancer.org
